3D Visualisation has been around for a while now but its only in recent years that the level of realism achieved by the top studios is indistinguishable from real life photography. This has lead to virtually limitless possibilities in practically every industry. Here are 5 good reasons why you should consider it for you next project.
1. 3D Visualisation Gives you Ultimate Control
A 3d scene gives the artist complete control over every single tiny little element. We are no longer limited by bad weather or poor lighting. We can place cameras literally anywhere we want without having to build camera tracks or hire helicopters! We can tweak every element of the scene (colours, materials, furniture, styling, lighting and many more) at the touch of a button. We can style the image to a specific target group and then style it differently for another! There is literally no boundary to creativity and things that are physically impossible in real life can be achieved in a mouse click.
2. Its Cheaper
Building a display home or a prototype, hiring a photographer, a studio, a stylist, an editor and all the other people behind the scenes can become extremely expensive. A good 3d visualisation studio will replace all of these expenses and save you thousands (if not hundreds of thousands).
3. Easily modifiable in the Future
Lets say your plans change or you want multiple options for your project or product. In the past you would have needed to start from scratch and re-do the whole procedure (build a new display house, get a new prototype made, more photography, more styling, more editing etc etc). Not only would this be ludicrously expensive but it would be extremely time consuming (we’re talking weeks or months). To make the same changes in a 3d project takes minutes or hours.
4. It’s Faster
Depending on the scope of the project, at ScreenAge, a typical 3d visualisation project turns around in 10 working days. Try beating that in the real world!
5. It’s Better for the Environment!
Can you imagine the amount of packaging that would be involved if massive companies like Ikea still used traditional photography for all of its marketing imagery? Every kitchen, bathroom and living room shoot would end up in the bin and land fill. Luckily for our environment they are one of the pioneers of utilising 3d visualisation for their catalogues and online imagery (check out our article about it here). The environmental impact of a digital image or animation is practically zero.
If you have a project you think might benefit from high quality 3d visualisation then please get in touch with us here at ScreenAge.